Running a group programme shouldn’t feel this hard.
From the outside, everything looks good.
But inside, it feels fragile and heavier than you expected.
This isn’t happening because you’re not good at what you do, but rather because your programme was built around what to teach, not how people actually move through change.
The messy middle, where motivation dips and implementation gets hard, was never designed for. And until the experience is built to carry clients through,
the pressure stays on you instead of the structure doing the work.
But inside, it feels fragile and heavier than you expected.
- Engagement drops halfway through and you start chasing
- Extra calls. Late-night Voxers. Endless curriculum tweaks
- The clients who show up get great results but outcomes feel inconsistent
- And it starts to feel like you want it more than they do (which is especially frustrating at the prices you charged)
This isn’t happening because you’re not good at what you do, but rather because your programme was built around what to teach, not how people actually move through change.
The messy middle, where motivation dips and implementation gets hard, was never designed for. And until the experience is built to carry clients through,
the pressure stays on you instead of the structure doing the work.
Charge premium pricing without adding more calls
Results stay consistent across cohorts
Engagement holds even when you step back
Serves more clients without lowering standards
Why EXPERIENCE beats content every time
Group programmes don’t scale through more videos, more calls or more effort, They scale through better experience design, which means...
Start or grow your calm, profitable group programme
Introducing The Refinery
The Refinery is a strategic partnership for experienced coaches, consultants and experts who want to scale with group programmes without over-giving or compromising on client results.
This is not about more content, more calls or being constantly “on”, instead we design your program experience to do the hard work for you! So what does that mean in reality?
Whether you’re launching your first BETA cohort or refining an existing group programme that feels heavy or inconsistent, you’ll leave this hybrid group experience with:
This is not about more content, more calls or being constantly “on”, instead we design your program experience to do the hard work for you! So what does that mean in reality?
- Turn ideas into action by designing for results, not content consumption so clients move forward instead of passively consuming.
- Create engagement without the chase by simplifying your delivery systems so clients stay engaged through the natural ups and downs of the journey.
- Protect your energy as you scale by replacing over-giving with clear structures, boundaries and rhythms that carry the load.
- Build programmes that Get the YES with an experience that creates real results and visible proof so the right clients sign up, stay and talk about it.
Whether you’re launching your first BETA cohort or refining an existing group programme that feels heavy or inconsistent, you’ll leave this hybrid group experience with:
- A group programme you can sell and deliver confidently on repeat
- Clients who are self-led, take action and get results
- Proof that stacks naturally because the experience is doing its job
- A business that feels calm, sustainable and profitable
✅ You’re an experienced coach or consultant ready to build or refine a niche-defining group offer
✅ You care about your reputation and client results as much as revenue
✅ You want delivery to work without constant hand-holding
✅ You want to grow calmly and intentionally, not chase scale at all costs
This isn’t for passive-income chasers or zero-effort models.
This work is for you if…
"I wanted it to deliver results similar to my 1:1 work, and I wasn’t sure how"
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"I really wish I had found you before I wasted so much time recording content"
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"Engagement had just fizzled out"
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More this way
"I wanted to be able to take a step back from work I wasn't enjoying"
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"I needed to figure out exactly what I was offering and for who!"
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"I resented it because of the low price I’d sold it at"
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More this way
“I've found the right balance between client results and protecting my own energy.”
Laura, Sleep Consultant
“The tweaks were so doable but made a huge difference. I’m buzzing with ideas and excited for my next launch.”
Read more...
More this way
The Feel-Good Program Architect and I’ve spent almost 20 years designing and facilitating group learning experiences, from classrooms and school staffrooms to founder-filled Zoom rooms.
Across education, training and online business, the pattern has always been the same:
Programmes don’t scale through more content.
They scale through better experience design.
I created the FEEL GOOD OS™ to translate learning science, behavioural psychology and real-world delivery experience into practical systems that:
Ready to start and grow your calm and profitable group programme?
EXPLORE THE REFINERY
Across education, training and online business, the pattern has always been the same:
Programmes don’t scale through more content.
They scale through better experience design.
I created the FEEL GOOD OS™ to translate learning science, behavioural psychology and real-world delivery experience into practical systems that:
- Increase action and engagement
- Reduce dependency on you
- Protect your time and energy
- Build proof that sells future cohorts naturally
Ready to start and grow your calm and profitable group programme?
EXPLORE THE REFINERY
Hi, I’m Ruth.
If your group programme is selling but feels chaotic to run…
It’s time to stop guessing and get a personalised snapshot of:
✔ what’s actually working in your delivery
✔ where you’re secretly compensating and burning out
✔ what to fix first to scale without over-giving
🕒 Takes 3 minutes
🎯 Instant personalised Delivery Snapshot
